What franchise
companies DON'T
&
WON'T
tell you !
by Joel R. Daniel
We
could literally spend numerous pages on this topic. We can't devote
that much space, so we'll give you these few basics to ponder; there
are a very few
honest franchise
companies that operate in the country. There are also numerous
"not-so-honest" franchise
companies that operate. In my experience and
opinion, an easy rule of thumb is the
following;
a franchisor which offers franchises in the $1,000 - $5,000 range
is more than likely not
playing by the rules.
Those which offer more expensive franchise
packages, especially those
above the $25,000 range, are more apt to be legitimately interested in
their franchisees'
success. That weeds out the crowd dramatically!
The reasons? The franchisors which target smaller sales are interested
in continuing fee generation, and repeat sales of the same
business to new franchisees.
For that same reason, franchises which offer
low-cost franchises
tend to underprice services, which is attractive to the buyer, yet is
almost a guarantee of the
individual franchisees' failure. And that failure,
ultimately, is not in the customer's interest.
Sound like
speculation? Not really - it's history! In 1994 and 1995 two of the
largest franchise companies in the world, ( Janiking and
Coverall ) both settled a
Federal Trade Commission lawsuit stemming from
unethical practices
regarding withholding information from franchisees that materially
affected their decisions
to
purchase a franchise and also overstated their earnings' potential as
franchisees. http://www.ftc.gov/opa/predawn/F95/coverall.htm
and
http://www.ftc.gov/opa/1995/07/janiking.htm
In part, because of these
problems
and increasing lawsuits and complaints from franchisees, the FTC issued
the following alert for the public and
potential
franchise buyers; http://www.ftc.gov/bcp/conline/pubs/alerts/janalrt.htm
Clearly, franchises have a questionable past and
should be scrutinized closely. Premier Service Company believes, based
on many years' experience in
our
industry, that general market conditions
cannot honestly and fairly support an
arrangement where a franchisee pays an additional 10-20% overhead cost
before
all other
expenses are paid. But more importantly, the toll taken on unsuspecting
individuals hopeful
of creating their dream of self-employment is absolutely
unacceptable.
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